price: 30
Administrative skills course for public relations employees
Administrative skills course for public relations employees
The importance of public relations stems from being the focus of communication between the institution, the ministry or the company, with external parties, including government and civil officials, and the media. At the same time, it plays a key role in the relations within the institution, the ministry or the company itself.
In addition, public relations are primarily responsible for the image of the institution in front of public opinion and external parties. It depends on the art of making communication with the other. Provides customer support, attracts new business segments, handles marketing and media communications, arranges meetings, and handles protocol responsibilities.
Public relations employees must possess management, supervision and leadership skills, due to the nature of the tasks they undertake and supervise.
The management skills course for public relations employees provides full support to provide public relations employees with all the skills and knowledge they need in managing employees, managing work affairs, and managing the tasks assigned to them.
Objectives of the management skills course for public relations employees:
The course aims to enable participants to possess the following skills and knowledge:
The main tasks of public relations staff
The main and basic dealings of the network of internal and external transactions of public relations departments
Possessing the skills of public relations departments
Possess the skills of managing employees, business, time, plans and schedules.
Identify leadership skills and the characteristics of a successful leader.
View successful management models in the public relations departments.
Performance measurement and error correction
The application of quality measures in the performance of administrative work in public relations
Duration of the administrative skills course for public relations employees:
The duration of the course is 5 days, with 20 training hours.
Course activities and methods:
Training lecture
Practical applications
Discussion Panels
Contents of the management skills course for public relations employees:
An introduction to the science of modern management
Leadership concepts and characteristics of a successful leader
The concept of internal and external public relations
Main and auxiliary tasks of public relations
Staff management
time management
Perfect task management and completion
Managing communication with the media
Marketing Management
Technical department management
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