price: 1999.00 MAD
Diploma in the skills of preparing effective marketing plans
Training program details and topics
This training program is designed with the aim of qualifying marketing workers and enabling them to learn how to prepare a successful marketing plan to achieve the goals of the company/organization for which they work. This advanced training program aims to qualify all marketing workers in order to develop their skills and enhance their capabilities in this important field.
Target groups to study in this training program
Marketing staff.
Marketing supervisors and managers of marketing departments.
Individuals wishing to join one of these jobs.
Training topics to be studied
First Axis: Introduction and Concepts
Principles and Fundamentals of Marketing
Marketing mix
The nature and role of marketing analysis
Marketing research and the impact of the surrounding environment
The second axis: development and marketing objectives
Buying behavior (selling behavior)
Consumer behavior
Production strategy (products)
Advertising and promotion strategies
Distribution strategy
Price Strategy
The third axis: innovation in marketing
Innovation and new ideas
Creativity in implementing marketing plans (product - price - promotion - distribution)
Fourth Axis: Design and implement a marketing plan in your field
Common mistakes in preparing a marketing plan
The secrets of a successful marketing plan
Fifth Axis:
Workshops - brainstorming (many ideas and plans)
Practical applications
Conditions for participation and registration in this training program
There are no special requirements for registration in the Effective Marketing Plans Preparation Skills Program.
The name of the course as it will be written in the certificate issued by the academic:
Effective Marketing Plan Course
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