price: 1800.99 MAD
Diploma in Marketing, Sales and Customer Service
Training program details and topics
An integrated training program aimed at qualifying those wishing to search for a job in one of the areas of marketing, sales or customer service. This integrated training program is the starting point for entering this field, as it provides the participants with the necessary qualification to fully understand and be familiar with the basics of working as a sales employee, marketing employee, or working in the field of customer service.
Training program details and topics
An integrated training program aimed at qualifying those wishing to search for a job in one of the areas of marketing, sales or customer service. This integrated training program is the starting point for entering this field, as it provides the participants with the necessary qualification to fully understand and be familiar with the basics of working as a sales employee, marketing employee, or working in the field of customer service.
Training topics to be studied
Marketing training course
Marketing its position and role in companies and business organizations
The company and the direct and total external environment
Porter's Competitive Forces:
Market Segmentation:
• Targeting the market segment
• 4P's Marketing Mix:
• Promotional mix:
• Marketing research
• Strategic Marketing
• Preparing the marketing plan
• Branding . Building
Sales training course
• Sales management, its location and role in companies and business organizations
• Sales Forecasting
• Concepts and methods of forecasting
• Importance and purpose of sales forecasting
• Qualitative methods for forecasting sales
• Quantitative methods of sales forecasting
• Methods for forecasting market potential
• Sales management and selling skills
Sales management concepts The role of the sales manager
• Tools used to follow up on sales
• The concept of personal selling (to the consumer directly)
Sales Representative Qualifications and Responsibilities
• Buyer behaviors and the selling process
• Plan and make sales calls by phone
• Communication and negotiation skills for the sales representative
Customer service training course
• The role of customer service in companies and business organizations
• Factors affecting customer satisfaction
• Types of clients and how to communicate with them professionally
• Professional handling of customer complaints
Conditions for participation and registration in this training program
• There are no special requirements for registration in the marketing, sales and customer service course.
The name of the course as it will be written in the certificate issued by the academic:
Marketing, Sales And Customer Service Training Diploma
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