price: 1899.99 MAD
Diploma in Marketing Communications and Brand Management
Training program details and topics
Effective marketing communications and brand support activities depend on understanding how to influence and build relationships with stakeholders, as well as coordinate activities using appropriate tools. This course covers in detail the skills and knowledge that marketing professionals need to plan, implement, and evaluate these activities within their organizations that are appropriate for their internal and external audiences. This course also provides participants with an understanding of the concepts of marketing communications and branding activities at a practical level. The focus is primarily on enhancing the skills and knowledge needed to coordinate communication activities and manage campaigns. Some of the theories and strategic issues are covered to provide an appropriate context for practice, and this course combines presentations, case studies, best practice guides, videos, discussions, and interactive activities that will help you develop a comprehensive understanding of marketing communications and branding. Participants are also encouraged to share experiences from their own cultures and organizations. During the training you will develop strategies, plans, campaigns, and activities that you are confident to carry out when you return to your office.
Training Objectives
• Explain the role of marketing communications and its relationship to brand management
• Understand how to create an effective plan for marketing communications and brand management
• Plan and deliver advertising, sales promotion, public relations and direct marketing campaigns that achieve their goals
• Manage marketing communications and brand support activities using both online and offline media.
• Evaluate the effectiveness of communication tools using appropriate criteria such as cost and reliability.
Target groups to study in this training program
• Anyone responsible for developing and managing the marketing communications and brand support activities of their company.
Training topics to be studied
Theme 1: How does marketing communications work?
The second axis: the marketing communications mix.
The third axis: management of marketing communication programs and campaigns
The fourth axis: the development and management of the brand identity.
Fifth Axis: Action Planning
Conditions for participation and registration in this training program
• There are no special requirements for registration in the marketing communications and brand management course.
The name of the course as it will be written in the certificate issued by the academic:
• Marketing Communications and Brand Management Training Course
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