Price: 135.99 MAD
Book Title: The Entrepreneurship Myth Book
Author: Alai Falah Al Zoubi
Publisher: Jarir Bookstore
Category: skin development
Arabic
Pages: 496
quotes :
Michael Gerber is not in doubt; The author of the book “The Myth of Entrepreneurship”, on the importance of entrepreneurship and its feasibility, but he is, only, trying to put things in the right place, and help entrepreneurs launch their businesses in the right way, and build their companies on solid realistic foundations.
The fatal mistake that most entrepreneurs make - according to the author of the book “The Entrepreneurship Myth” is their failure to differentiate between specialized expertise and the skills needed to launch and manage a start-up. According to the author also, most people do not launch their business based on a realistic vision or for a wise goal, but because they are tired of their jobs, or they have had a bad day at work.
Most of those who decide to launch their own start-up projects are with specialized technical expertise such as interior designers, and these end up in dire failure because they confuse their specialized technical skills with the skills needed to manage the project, promote its products and build its brand.
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