Price: 150.99 MAD
Book Title: Modern Marketing Management Book
Author: Alai Falah Al Zoubi
Publisher: Jarir Bookstore
Category: skin development
Arabic
Pages: 496
Quotes :
Modern marketing management is not only an art but a science as it relies on the scientific method and scientific research to achieve production with great efficiency and also relies on solving its problems at the same time on the principles of many sciences directly, and some may go to consider modern marketing management as a profession in itself. Marketing management is able to achieve and is the correct way to reach a goal. Rational marketing management is an effective means of success. Marketing management against randomness and fights improvisation and denounces it. We can imagine any aspect of life if “marketing planning, organization, guidance, follow-up, control and coordination” does not contain it through rational and conscious capabilities, it will not succeed because it will be killed in its cradle and will be negative and cannot achieve its goals.
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