Seduction of the subconscious

إغواء العقل الباطن
إغواء العقل الباطن
Price: 150.99 MAD

Book Title: Seduction of the subconscious
Author: Robert Heath
Publisher: Jarir Bookstore
Category: human development
Arabic
Pages: 297
quotes :
Advertising brings us together a love-hate relationship at the same time. The goal of advertising is to keep us connected to new products and ideas. At best, creative advertising campaigns provide entertainment, but what worries us is that ads can sneak up on us in one way or another, and affect us unknowingly. That is why we ignore it, thinking that if we don't pay attention to it, we won't remember it, and it won't affect us.
But the irony is that this disregard can actually give ads more power. In this book, Dr. reveals to us. Robert Heath The fact that the way we approach advertising—both conscious and unconscious—can actually increase its influence on our emotions, which are the primary drivers of our decisions and relationships. Drawing on extensive research in psychology and neuroscience, this book reveals the nature of the bold new world of advertising, using illustrative examples of ad campaigns that were so successful that almost no one could remember the message they were trying to get across.
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