DevnetMark

Book title: code extraction

Author: Phil Barden

Publisher: Jarir Bookstore

Category: human development and self-development

Arabic

Pages: 288

quotes :

In this groundbreaking book, Phil Barden presents decision-making explanations of consumer buying behavior and their value in marketing, and lists the latest research on what drives consumers' choices and what happens in the human brain as buyers make their purchasing decisions. It also decodes "secret codes" for products and services to explain why people buy them. Finally, it provides a practical framework and guidance for everyday marketing practices on how to use this knowledge for more effective brand management; From strategy to implementation and new product development. With its case studies, this book is indispensable for marketing and advertising professionals, web designers, R&D managers, industrial designers, graphic designers, and indeed anyone whose work or interest is focused on finding out the reason behind consumer behavior.

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